Veröffentlichungen

Wissenschaftliche Publikationen

Hesse, A., Schmidt, H.J., Bosslet, R., Häusler, M. and Schneider, A. (2022), "How posting in social networks affects employee-based brand equity", European Journal of Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJM-06-2021-0396 VHB-Ranking Level C)

Hesse, Andreas; Bündgen, Karolin; Claren, Saskia & Frank, Sarah (2022). „Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts”, Journal of Brand Management, https://doi.org/10.1057/s41262-022-00274-w (VHB-Ranking Level C)

Hesse, Andreas; Niederle, Franziska, Schön, Laura & Stautz, Daniela (2021): Consumer responses to brand communications involving COVID-19, Journal of Marketing Management, DOI: 10.1080/0267257X.2021.2000008  (VHB-Ranking Level C)

Hesse, A., Schmidt, H. J. & Baumgarth, C. (2021). „How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom“, Corporate Reputation Review 24(4), 191-204. https://doi.org/10.1057/s41299-020-00103-3 (VHB-Ranking Level D)

Hesse, A.; & Ruenz, S. (2020). " ‘Fly Responsibly’: a case study on consumer perceptions of a green demarketing campaign", Journal of Marketing Communications. https://doi.org/10.1080/13527266.2020.1842483

Hesse, Andreas; & Adami, Jörg (2020). "Szenesportförderung als Plattform authentischer Markenkommunikation", transfer – Zeitschrift für Kommunikation und Markenmanagement, 66 (1), 34-38.

Hesse, Andreas; & Haist, Louisa (2019). "Soziale Kooperationen von Sportmarken", transfer – Zeitschrift für Kommunikation und Markenmanagement, 65 (3), 30-34.

Hesse, Andreas (2019). „Digital-lokaler Einzelhandel - Digitalisierung, Omnichanneling und Local-Commerce-Modelle aus Sicht des lokalen stationären Einzelhandels“, in: Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften, Nr. 29, Hochschule Koblenz – University of Applied Sciences.

Baumgarth, Carsten; Schmidt, Holger J., & Hesse, Andreas (2019): „Markenbotschafterprogramm – Erfolgsfaktoren eines oft vergessenen Instruments der Internen Markenführung“, transfer – Zeitschrift für Kommunikation und Markenmanagement, 65 (1), 23-27.

Hesse, Andreas (2018). „Lokal, digital - oder beides?“, Fallstudie, Harvard Business Manager, Ausgabe 12/2018, S. 90-96.

Hesse, Andreas; Kreutzer, Karin; & Diehl, Marjo-Riitta (2018). “Dynamics of Institutional Logics in a Cross-Sector Social Partnership: The Case of Refugee Integration in Germany”, Journal of Business Ethics, page 1-26, DOI 10.1007/s10551-017-3775-0 - (VHB-Ranking Level B)

Hesse, Andreas (2018). “Digitalization and Leadership – How Experienced Leaders Interpret Daily Realities in a Digital World”, Proceedings of the 51th Hawaii International Conference of System Sciences, pages 1854-1863  -  (VHB-Ranking Level C)

Hesse, Andreas (2018). “The Importance of Appropriation Factors for Knowledge Sharing via Social Software: The Case of Refugee Integration in Germany”, Academy of Management Global Proceedings, Vol. Surrey, No. 2018, page 76.

Hesse, Andreas; Kreutzer, Karin; & Diehl, Marjo-Riitta (2017). „ Dynamics Rivalry of Institutional Logics in a Cross-Sector Social Partnership: The Case of Refugee Integration in Germany”, Proceedings of the 77th Annual Meeting of the Academy of Management.

Weitere Publikationen (Bücher, Buchkapitel, Gastbeiträge etc.)

 

Hesse, A. (2022).  "We love impfen. Flatten the curve. #zusammengegencorona", Gastbeitrag in: Markenartikel, 1-2/2022,  38-41.

Hesse, A. & Diehl, M.-R. (2021). „How Digitization Transforms Organizational Communication“, in: Daniel Malan (Ed.): Responsible Board Leadership in a Digital Age, pp. 84-104, St. Gallen: Haupt Verlag.

Hesse, A. (2021). “Impacts of Digitalization on Leadership: A Grounded Theory Approach”, in: Daniel Malan (Ed.): Responsible Board Leadership in a Digital Age, pp. 125-155, St. Gallen: Haupt Verlag.

Hesse, A.; Stienkamp, P.; Mugobo, V. & Schmidt, H. J. (2020). Cross-Cultural Differences and Similarities in Retailers’ Branding and Digital Maturity: A Cross-Border Case Study. In: Chkoniya V., Madsen, A. and Bukhrashvili, P. (Eds.): Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior - IGI Global.

Hesse, A., & Höhmann, K. (2019): Management Basics - Einführung in die Betriebswirtschaftslehre. Litello-Verlag, Bonn.

Hesse, Andreas (2019). „Digital-lokaler Einzelhandel“, Lozuka Connect, Unternehmensveröffentlichung Lozuka Siegen, Ausgabe 5, 24-25.

Hesse, Andreas; & Diehl, Marjo-Riitta (2018). “Personalführung im Zeitalter der Digitalisierung – Brauchen Manager einen neuen Führungsstil?” [Leadership in the Digital Era – Do Managers need a new Leadership Style?], in: Heike Surrey, Victor Tiberius (Eds.): Die Zukunft des Personalmanagements – Herausforderungen, Lösungsansätze und Gestaltungsoptionen [The Future of HR Management – Challenges, Solutions and Opportunities], (Pages 183-190), Zürich: vdf Hochschulverlag AG an der ETH Zürich

Hesse, Andreas; & Diehl, Marjo-Riitta (2017). „Digital Forms of Applying Traditional Leadership Styles: How Social Software Brings Transformational Leadership to Life”, in: Michael Hilb (Ed.): Governance of Digitalization – The Role of Board of Directors and Top Management Teams in Digital Value Creation, (Pages 60-70). Bern: Haupt-Verlag.

Hesse, Andreas & Bernal, Mathieu (2017). „Carsharing, Mitfahrgelegenheiten oder Fahrdienste – so finden Kunden die neuen Mobilitätskonzepte“, absatzwirtschaft.de, published March 20, 2017

Hesse, Andreas; Derichs, Jennifer; Heinrichs, Sabrina; Hoffmann, Stefan; Raczkowiak, Natalie; und Rieken, Henrietta (2017). “Online oder Offline? Lehre und Lernen im Zeitalter der Digitalisierung“, Transforming Cities, 2 (3), 84-85.

Hesse, Andreas; Derichs, Jennifer; Heinrichs, Sabrina; Hoffmann, Stefan; Raczkowiak, Natalie; und Rieken, Henrietta (2017). “Digitales Lehren und Lernen aus Sicht von Schülern, Studierenden und Dozenten”, Hochschulforum Digitalisierung, Stifterverband, published August 17, 2017, https://hochschulforumdigitalisierung.de/de/print/blog/studie-digitales-lehren-und-lernen-aus-sicht-von-schuelern-studierenden-und-dozenten

Hesse, Andreas & Muffang, Maximilian (2017). „Neue Realitäten im Vertrieb: Mit Virtual Reality das Wunschauto emotionalisieren“, absatzwirtschaft.de, published September 13, 2017

Forschungskonferenzen

Hesse, Andreas; Steenkamp, Pieter; Mugobo, Virimai; & Schmidt, Holger J. (2019). “Cross-cultural Differences and Similarities in Retailers’ Branding and Digital Maturity”, 18th Cross-cultural Research Conference, San Juan/Puerto Rico, USA, Dec 8-11, 2019.

Hesse, Andreas; Schmidt, Holger J.; & Baumgarth, Carsten (2019). “How brand ambassadors utilize social software platforms: The case of Pawel Dillinger from Deutsche Telekom”, 14th Global Brand Conference, Berlin, Germany, May 8-10, 2019.

Hesse, Andreas; Steenkamp, Pieter; Mugobo, Virimai; & Schmidt, Holger J. (2019). “Retailer brand management and digital maturity: Fresh perspectives by comparing and contrasting local markets in Germany and South Africa.”, 14th Global Brand Conference, Berlin, Germany, May 8-10, 2019.

Hesse, Andreas (2018). “Utilizing Social Software for the Greater Good: The Case of Refugee Integration in Germany”, Sustainability, Ethics and Entrepreneuship Conference; Washington, D.C., USA, March 1-4, 2018.

Hesse, Andreas (2017). „The Interplay of Digitalization and Leadership – A Qualitative Discussion by Experienced Leaders“, 14th Workshop on Corporate Governance, Track: Governance of Digitalization, Organization: EIASM (The European Institute for Advanced Studies in Management), Brussels, Belgium, November 6-7, 2017.

Hesse, Andreas (2018). “Digitalization and Leadership – How Experienced Leaders Interpret Daily Realities in a Digital World”, Proceedings of the 51th Hawaii International Conference of System Sciences, pages 1854-1863  -  (VHB-Ranking Level C)

Hesse, Andreas (2018). “The Importance of Appropriation Factors for Knowledge Sharing via Social Software: The Case of Refugee Integration in Germany”, Academy of Management Global Proceedings, Vol. Surrey, No. 2018, page 76.

Hesse, Andreas; Kreutzer, Karin; & Diehl, Marjo-Riitta (2017). „ Dynamics Rivalry of Institutional Logics in a Cross-Sector Social Partnership: The Case of Refugee Integration in Germany”, Proceedings of the 77th Annual Meeting of the Academy of Management.

Hesse, Andreas; & Diehl, Marjo-Riitta (2016). „Digitalization and Leadership – Theoretical and Practical Aspects of Digital Tools“, 13th Workshop on Corporate Governance, Track: GAMOD (Governance and Management of Digitalization), Organization: EIASM (The European Institute for Advanced Studies in Management), School of Management SDA Bocconi, Milan, Italy, October 27-28, 2016.